For Immediate Release | October 2025, China
UPMOTO is proud to announce its participation in the 82nd Edition of the EICMA (Milan Motorcycle Show), taking place from November 4 to 9, 2025, at Fiera Milano – Rho, Italy.
You can find us at Hall 6/10 – Booth I20.
At this year’s event, UPMOTO will unveil its latest lineup of all-terrain vehicles (ATV/UTV) and next-generation technologies, marking another milestone in the brand’s mission to design and build vehicles that meet real-world user demands with precision and reliability.
Highlights
Global Debut Models – UPMOTO will present a new generation of all-terrain vehicles featuring advanced intelligent powertrains and modular adaptability, reflecting the brand’s commitment to engineering excellence and user-focused design.
Innovation and Performance – From high-efficiency electric systems to lightweight, high-strength chassis architecture, UPMOTO continues to push boundaries in off-road innovation.
Expanding Global Presence – EICMA 2025 marks a significant step in UPMOTO’s global expansion, strengthening its international dealer network and presence across the European market.
Brand Message
“True innovation begins with real user needs. Every UPMOTO vehicle is designed for riders who live to explore — wherever the road ends.”
— UPMOTO Brand Representative
Exhibition Details
Event: EICMA 2025 – The 82nd Milan Motorcycle Show
Date: November 4 – 9, 2025
Venue: Fiera Milano – Rho, Milan, Italy
Booth: Hall 6/10 – Booth I20
Official Website: www.upmoto.com
Join Us in Milan
The UPMOTO team warmly invites global partners, distributors, media, and off-road enthusiasts to visit our booth and experience our latest innovations firsthand.
Let’s explore together the future of all-terrain mobility.